Two companies that use nutritional supplements to solve health problems, Ever Hale Living and Body Reset International, are investing in Nigeria’s growing vitamin market, estimated to be worth $530 million in 2024. and has partnered to tap into the mineral market.
The partnership includes Ever Hale gaining exclusive distribution rights to Body Reset health and wellness products across Africa.
For the past 15 years, the wellness company has developed customized products to fill gaps in regular dietary intake, with a commitment to quality, effectiveness, and customer satisfaction.
“This is born out of a keen vision to use organic supplements as therapeutic substances and as a response to existing diseases (medicines) to support a healthy lifestyle centered around the prevention of those same diseases. It costs more than treatment,” said Johnson Adumike, managing director of Ever Hale Living Company.
He said the goal is to improve access to products that promote healthy lifestyles and represent the future of alternative and natural medicine in Nigeria and across Africa.
Oluwafemi Oduney, CEO of Body Reset, said the formulation was developed in response to the prevalence of chronic diseases and preventable health conditions in Nigeria and Africa.
He said sedentary lifestyles, poor food choices and limited access to quality health products are causing a health crisis that requires rapid mitigation.
He also pointed out that traditional distribution channels alone can no longer provide the broad reach needed to reach people with essential vitamins and minerals.
“We recognize the challenges of accessing quality and affordable health care and treatments for disease, and we are committed to providing the highest quality, yet affordable solutions. “Oduney said.
Aderemi Afolabi, Deputy Director of the US Food and Drug Administration’s Office of Technology Enforcement, while praising the partnership, said the Food and Drug Administration is open to promoting solutions that are in line with good production standards.
The agency explained that it is busy regulating the import, export, manufacture, distribution, advertising, sale, and use of registered products such as foods, drugs, cosmetics, chemicals, medical devices, beverages, and water.
The agency establishes procedures for various activities handled at directory level, ranging from registration to import and export matters. Afolabi said the company has also undertaken pharmacovigilance, post-market surveillance and enforcement activities.
In its commitment to adopting global best practices across the entire range of its operations, the company has adopted quality management systems and global benchmarking tools, resulting in its recent recognition of the WHO Maturity Level as a testament to global reform. Achieved level 3.
“Given the endemic challenges that COVID-19 has brought to our environment, NAFDAC began the process of regional integration by commissioning the center in February this year,” Afolabi said.
