The event, which attracted more than 8,000 attendees from 30 countries, showcased the global reach and cross-border partnerships that are essential for direct sales businesses to grow, especially in emerging markets like Nigeria.
Speaking at the 2nd VCON 2024 Media Experience Webinar on Thursday, two journalists who witnessed the event shared their personal experiences, insights and takeaways from the competition held in Penang, Malaysia.
Sulaiman Alade, a television journalist from Arise, recounted his experience at the event, calling it a thrilling experience. “The V Convention was more than just a business event,” he said.
“It was a gathering of people united by a passion for personal growth, entrepreneurship, and health. The energy and enthusiasm was undeniably great, and it was great to see so many people coming together to support each other’s goals. It was emotional to witness.”
He also highlighted QNET’s business strategy and praised its efforts to support education and law enforcement partnerships.
Arede added, “One of the things that impressed me most about the V Convention was the community and camaraderie among the attendees. Everyone was there to learn, grow, and support each other, and it was truly It created an exciting atmosphere.”
Peter Oluka, editor of TechEconomy and another VCON 2004 participant, echoed similar sentiments, describing the event as more than just a business convention.
For him, bringing together entrepreneurs from diverse backgrounds has created a strong network of like-minded people with a passion for innovation and entrepreneurship.
He was particularly impressed by QNET’s focus on environmentally friendly products and suggested that the direct sales industry has much to offer in terms of sustainable development.
He praised the diversity of participants, informative workshops, focus on innovation and sustainability, and highlighted the opportunity to explore Penang Island and experience Malaysian culture.
Orca says: “The V Convention was a life-changing experience for me. It opened my eyes to the possibilities of direct sales and entrepreneurship, and I am now more motivated than ever to pursue my business goals. I did.”
Earlier, Theodocia Quartey, QNET’s Senior Legal Counsel for Sub-Saharan Africa, highlighted the importance of the VCON Media Webinar, saying: “The event provided attendees with an opportunity to expand their product knowledge, interact with experts, and take advantage of lively networking opportunities, reflecting QNET’s strong commitment to innovation and sustainability. Masu.”
“Twice a year, we bring together a diverse gathering of marketing professionals, experienced business leaders, and global entrepreneurs related to QI Group’s flagship business in Penang, Malaysia.
“During the V Convention, QNET will invite selected journalists from Nigerian news organizations to this important event.
“The just-concluded V-Convention in September 2024 attracted over 8,000 attendees from over 30 countries. The event theme was “Unstoppable” and showcased QNET’s unwavering commitment to innovation and sustainability. I emphasized.
“V-Convention continues to provide a platform to empower individuals and communities around the world to champion innovation and sustainability by deepening product knowledge, engaging with experts, and experiencing dynamic demonstrations. Masu.
“Attendees will benefit from business training sessions, motivational speeches and product displays, providing valuable personal and professional growth opportunities.”
The Managing Director of Transblue Limited, QNET’s legal partner in Nigeria, Mr. Hakeem Ajisef, at the 2nd VCON 2024 Media Experience Sharing Webinar, highlighted the huge potential of the direct selling industry for entrepreneurs in Nigeria.
Mr. Ajisafe emphasized the importance of direct selling as a path to personal and economic empowerment and pointed to the industry’s rapid expansion, with the global market expected to reach $204.89 billion by 2032. .
“Direct selling offers entrepreneurs a unique opportunity to leverage their skills and build a successful business with minimal investment,” he said.
Mr. Ajisafe also discussed misconceptions about direct selling in Nigeria, stressing the need to differentiate between legitimate direct selling companies and pyramid schemes. “QNET values ethical practices and transparency,” he asserted.
“We are committed to educating the public about the benefits of direct selling and dispelling negative stereotypes. We believe that the direct selling industry in Nigeria has a bright future. By adopting this model, entrepreneurs can create jobs, generate wealth and contribute to the economic growth of the country.”
