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Grammy nominated Afrobeat Star Asaque released his first single and music video “Why Love?” in 2025. Through his own independent label, the Republic of Gilan. Known for his unique blend of rhythmic vocals and stunning productions, Asake offers a track that combines his distinctive atmosphere with an enchanting voice.
“Why love” comes out. https://t.co/295ksghyks pic.twitter.com/njfp1rt0aq
– asake (@asakemusik) February 11, 2025
“Why Love?” music video shows influencers and model India love Westbrook as Asake’s love interest. The pair are decorated with diamonds, dressed in matching military fatigue costumes and decorated with sport tattoos. The visuals depict a sense of love and connection, and it appears they are not aware that these scenes can be seen together in sports cars surrounded by surveillance cameras.
Fashion plays a prominent role in the video, with Asake showing off his work from his upcoming unisex clothing line, Jilan.
Asake cemented her status as a leading African artist with a range of hits and collaborations, including “Loneliness at the Top,” “Terminator,” and “Amapiano.” “Why Do You Love?” Not only will it introduce Asake’s new look, it also provides a preview of what fans of this year can expect from him. “‘Why Love’ is the perfect national anthem for anyone who has been in love up until now, for those who have navigated the situation, or just enjoyed life,” Asake said. “You don’t need to fall in love to enjoy someone else’s company or accept the date experience. Enjoy and live your life in that moment!”
“Why Love?” releases African’s best musical performance will be featured shortly after Asake’s recent Grammy nomination. With this nomination and his growing collection of global hits, Asake continues to push creative boundaries and produce music that connects with audiences around the world.
"Why do you love?” is currently available on all streaming platforms. Check out the music video below.
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