Nigerian music sensation, Davido has once again demonstrated his business acumen, leaving many fans and critics in awe.
Recently, he performed at Fidelity Bank’s year-end party in Nigeria for a reported 200 million naira. Although some fans criticized him for taking on what was considered a “low-paying” job, Davido’s subsequent performance in India for a staggering 15 billion naira (approximately $10 million) silenced his critics.
Davido’s performance in Nigeria and India highlights differences in market dynamics and pricing strategies. While he may have accepted a relatively low entry fee at the Fidelity Bank event to connect with fans back home, his international performances come with a significantly higher price tag.
Davido’s approach to performance provides valuable business lessons:
1. Understand the market: Davido recognizes the differences in market dynamics and prices his performance accordingly.
2. Diversify revenue sources: By operating in different countries and markets, Davido maximizes its revenue potential.
3. Invest in the brand: Davido’s purchase of a private jet shows his commitment to investing in his brand and ensuring seamless logistics for performance.
Davido’s impressive performance schedule has sold out international arenas and shows around the world, surpassing the achievements of many Nigerian artistes, including Wizkid. His ability to consistently deliver high-energy performances has cemented his position as a leader in the global music industry.
Davido's business savvy and understanding of market dynamics have allowed him to succeed in the competitive music industry. As he continues to break records and push boundaries, fans and entrepreneurs alike can learn valuable lessons from his approach to business and performance.
