The growing demand for innovative technology-driven solutions in Africa is evident in recent corporate advances and government policies. However, a key factor in the success and growth of startups across the continent remains access to timely funding and strong support from stakeholders in the startup ecosystem.
Limited public information about Africa’s dynamic startup environment in different regions often deters investors. This problem is exacerbated by large gaps in startup investment readiness support programs (competency training), primarily due to limited pre-investment exposure and communication with potential investors.
In 2023, the United Nations Development Program (UNDP) launched the Meet the Toshikas (meaning “Investors” in Japanese) program through the African Sustainable Finance Hub. The initiative, with promotional funding from Japan’s Ministry of Economy, Trade and Industry (METI), will help African startups maximize the potential of their ecosystem, address their capital needs and access growth opportunities. We aim to make it possible to develop.
Japan Investment Roadshow
As part of the Meet the Toshikas program, the Japan Investment Roadshow was held in August 2024. Six startup finalists and three accelerator/investors from Angola and South Africa engaged with 19 Japanese companies and organizations, met with over 30 investors and business leaders, and developed valuable talent. connection.
Additionally, discussions with representatives of the Japanese government and entrepreneurship support centers at leading universities provided insight into Japan’s experience in startups and ecosystem development. The roadshow generated notable interest among Japanese companies, with many companies expressing interest in follow-up meetings with the startups.
All six startups have established mutual interests and are currently in discussions with at least three Japan-based organizations (including participating Toshika) through roadshow activities such as TICAD, one-on-one meetings, and pitch events. are.
Additionally, UNDP has produced a Startup Ecosystem Report for South Africa, Zambia and Angola. These reports will be distributed to Japanese companies and investors and aim to deepen their understanding of and interest in Africa’s startup landscape by mapping the key players, funding sources, investment environment and development opportunities within the ecosystem. . (Click here for more information)
