Million Goods co-founders Drew Kaufman (right) and Matt Layer (left), who have extensive backgrounds in fashion and music, create a brand with high-quality men’s clothing, carefully selected natural wines, and bespoke music. We’re redefining the retail experience by merging atmospheres into one. A creative space with a sense of unity.
million goods
Located in the heart of Greenpoint, Brooklyn, New York City, Million Goods is a retail experience that blends quality men’s clothing, a selection of natural wines, and a bespoke musical atmosphere into one cohesive, creative space. is being redefined. Co-founders Drew Kaufman, who has an extensive background in fashion and music, and Matt Layer, who has a background in e-commerce and has also dabbled in the automotive sector, are the vision behind this unique brick-and-mortar store concept. I will explain about it.
Million Goods co-founders Drew Kaufman (right) and Matt Layer (left), who have extensive backgrounds in fashion and music, are redefining the retail experience.
million goods
“We’ve been moving into this for several years now,” says Drew Kaufman, noting that the store will open at 88 Franklin Street in Greenpoint in early 2024. I wanted to create something more specific. This idea came together naturally when we started spending time at wine bars. We realized that our retail concept needed an additional layer, so we worked with Drew and everything started falling into place during the R&D stage. ”
Drew Kaufman, co-founder of Million Goods, fuses quality menswear, carefully selected natural wines, and a bespoke musical atmosphere into one cohesive creative space.
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Million Goods’ in-store experience stands out in a landscape dominated by e-commerce and vintage retailers. It combines menswear, wine and music into a single retail concept. At its core, the space embodies the spirit of New York’s creative community, combining niche fashion discoveries, unpretentious wine, and live music in an environment that invites menswear aesthetics to a three-dimensional lifestyle. I am.
Million Goods redefines the retail experience, fusing quality men’s clothing, a carefully selected natural wine selection, and a bespoke musical atmosphere into one cohesive creative space.
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Million Goods offers a relaxed retail environment with a European feel, focusing on the nuances that encourage active engagement and a high level of interaction. From fashion to wine, Million Goods offers deep curation and discovery under the guise of many menswear aesthetics.
Million Goods redefines the retail experience into one cohesive creative space.
million goods
First, Kaufman highlights the collaborative effort behind the store’s décor and built-in sound system designed by renowned audio engineer Jonathan Pellery, founder of Sloped Systems. “John has been building club sound systems that can get as loud as he wants, but here he focused on blending the speakers with the space. It was custom-made in Hungary according to the sound,” Kaufman explains.
Million Goods combines quality menswear, a carefully selected natural wine selection, and a bespoke musical atmosphere into one cohesive creative space.
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Million Goods’ fashion is similarly intentional. The store is stocked with carefully selected brands, from well-known brands to up-and-coming brands. “We work with designers like Nicholas Daly, Rold Skov and Sunflower,” Kaufman elaborates. Each brand speaks to a different aspect of the modern man’s wardrobe, from oversized pants and boxy silhouettes to high-quality denim with delicate details.
To introduce the new space, Million Goods invited supporters and friends of the brand to celebrate the moment and hosted an intimate dinner.
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Kaufman emphasizes the diversity of the items they carry. “This goes well with oversized pants,” he says, holding up a boxy Rold Skoff knit. “It’s plus size and huge!” Kaufman explains that their Italian denim has a unique twisted seam that gives it a slight bell-bottom effect, a small but impactful design detail.
Million Goods co-founder Matt Layer walks through a retail space that combines high-quality menswear, a carefully selected selection of natural wines, and a bespoke music atmosphere.
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Million Goods isn’t just about selling products for men, it’s about nurturing a lifestyle. The store regularly holds events that combine three elements: fashion, wine, and music. Kaufman’s background as a DJ is evident in the events they organize. “We hosted a party with Nicholas Daley in July, had a DJ play dub reggae and served Jamaican patties. The Griggs brothers even made incense for the event,” says City. Detailing a range of menswear and lifestyle aesthetics for men living in.
Million Goods redefines the retail experience into one cohesive creative space.
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Kaufman’s approach to fashion is simple but profound, stating: We don’t live up to the sneakerhead stereotype of having a shoe rack in the bedroom but no bed frame. We want to attract people who are interested in more than just menswear. ” This reflects a more mature customer who values community, quality, and experience over quantity and trends.
Million Goods redefines the retail experience into one cohesive creative space. To introduce the new space, Million Goods invited supporters and friends of the brand to celebrate the moment and hosted an intimate dinner.
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What really sets Million Goods apart is the late-night shopping experience. “Imagine going out at 11:30 p.m., enjoying a few glasses of wine, and thinking, ‘This jacket is crazy, I have a date tomorrow, can I buy you something?'” Designed to bridge communities and cultures, Million Goods celebrates the growing appeal of natural wines and features labels sourced by General Manager Casey Paganelli, while highlighting a unique fashion taste. Masu.
Drew Kaufman, Matt Layer. Hosting an intimate dinner to usher in the new space, Million Goods invited supporters and friends of the brand to celebrate the moment.
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“We’re probably one of the few places that offers that kind of experience,” Kaufman explains. Hosting an intimate dinner to introduce the new space, Million Goods invited supporters and friends of the brand to celebrate the moment with locally sourced ingredients. Brooklyn restaurant Taqueria Ramirez. This fusion of fashion, hospitality and culture is at the heart of Million Goods, and for some, a nostalgic classic.
