Nigeria featured prominently at FAME Week Africa 2024, which was held in Cape Town, South Africa from September 1 to 7, and was recognized as a “Land of Honor.”
This was announced in a statement signed by Dr. Dennis Orufo, Head of Media, National Council for Arts and Culture, Nigeria’s capital, Abuja.
The event served as a remarkable platform to showcase Nigeria’s vibrant cultural scene and demonstrated Nigeria’s leadership in Africa’s creative industries.
FAME Week Africa brings together interconnected events focused on key creative economies such as film, television, animation, music, fashion and entertainment technology.
The Nigerian delegation that attended the event was led by Barrister Hannatu Musa Musawa, Minister of Arts, Culture and Creative Economy, and represented by Aisha Augie, Director of the Center for Black and African Arts and Civilizations (CBAAC).
“The Nigerian delegation, in collaboration with FilmOne Group, has created a broad platform for filmmakers, animators, musicians and other creators to collaborate with their African peers. This initiative will foster cultural exchange. It aims to not only promote, but also open the door to cross-border partnerships that have the potential to accelerate the growth of Africa’s creative economy.”
“One of the highlights of the event was a panel discussion on the business of Nollywood, during which Dr. Ngozi Akande (Director of Arts and Culture, National Livelihoods Center) highlighted the tremendous growth of the Nigerian film industry. Also discussed are the potential for co-production with South Africa and how intentional storytelling can help heal the rifts of the past, such as the historic solidarity Nigeria showed during South Africa’s struggle against apartheid. Masu. ” the statement said.
Nigeria’s role in cultural exchange
“Nigerian fashion also had a huge impact on the event. Renowned designer Yolanda Okereke mesmerized the audience with her unique designs, taking African fashion to new heights and promoting Nigerian creativity globally. I brought it to the stage.”
“Nigeria’s participation underlined the importance of fashion as a key element of Nigeria’s cultural identity and creative industries,” the statement read.
About cultural cooperation“The conversation also delved into how Nollywood and South African filmmakers can collaborate on co-productions that showcase the best of both cultures and further strengthen African storytelling on the world stage. .”
“Nollywood’s role in bridging gaps and strengthening diplomatic relations was a key discussion point. Intentional storytelling was particularly important to Nigeria’s role in supporting South Africa during the dark days under apartheid. This story of solidarity resonated deeply with audiences and brought an atmosphere of unity to the continent.” It was written as
“FilmOne Group, a leader in the Nigerian entertainment industry, showcased cutting-edge innovations such as 3D and IMAX technology to foster conversations about the future of African cinema.
These innovations promise to enhance the viewer experience and set new standards for African entertainment. ”
The introduction of such advanced technologies reflects Nigeria’s commitment to not only participate in, but lead the transformation of Africa’s creative economy.
As the “Land of Honor”, Nigeria has played a pivotal role in spotlighting Africa’s potential in the global entertainment industry.
The Nigerian delegation highlighted the growing global demand for authentic African stories, with FAME Week providing an important platform to export these stories to the world. Nigeria’s creative sector has long been a global cultural export, but this event highlighted that its importance is being recognized on a larger scale.
“Nigeria’s leadership role at FAME Week Africa 2024 demonstrates the power of cultural diplomacy by promoting Nigerian culture and fostering international cooperation, and positions the country as an attractive destination for investment in the creative sector.” The event can cement Nigeria’s reputation as a cultural and creative hub and foster international partnerships that have the potential to drive economic growth across the continent. ”
“FAME Week Africa 2024 was a huge success for Nigeria, reinforcing its position as Africa’s cultural and creative powerhouse. From groundbreaking collaborations and technological advancements to elevating fashion and film; Nigeria’s contribution to this event will have a lasting impact on Africa’s creative economy.
Nigeria, the “Land of Honor,” has not only celebrated its cultural heritage, but also demonstrated on the world stage that it has a pivotal role to play in shaping the future of Africa’s creative industries. ” statement added
Victoria Ibanga