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The 2024 Billboard Latin Music Awards achieved a record 112 million engagements across television, digital and social platforms, an increase of 36% from 2023, Telemundo reported Wednesday (10 It was announced on the 23rd of May. This year’s ceremony marked the highest participation for special awards in Telemundo’s history.
On Linea, the show, which included performances by stars such as Yandel, Grupo Nicci and Fuerza Regida, reached a cumulative audience of 1.8 million viewers, according to Nielsen. Additionally, the two-hour broadcast won that time slot, propelling the network to No. 1 in both Spanish-language television primetime demos, the report further explains.
Telemundo’s multi-platform reach generated 106 million video views across social platforms, a +43% increase from 2023. According to TalkWalker, the show is the most social show on all of broadcast television, with a 100% presence on Facebook, Instagram, X and YouTube.
Locally, the 2024 Billboard Latin Music Awards will rank No. 1 among prime-time shows in the same time slot among adults 18-49 in Los Angeles, regardless of language, and in New York and Miami. It became the No. 1 program on Spanish-language television. , Dallas, Chicago, and other cities.
Karol G was the night’s big winner, taking home eight trophies, including Global 200 Latin Artist of the Year and Tour of the Year. Her song “Qlona” with Peso Pluma won the Hot Latin Song of the Year award. This year’s hot Latin song, vocal event. and won Streaming Song of the Year. Peso Pluma and Bad Bunny each won six awards. (See the complete list of winners here.)
In addition to the many captivating performances, three special awards were presented: Pepe Aguilar received the Hall of Fame Award, J. Balvin received the Spirit of Hope Award, and Alejandro Sanz received the Lifetime Achievement Award.
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