Ryan Reddington. Photo: John Amis/AP Content Services for Amazon
Last week, Amazon Music held a reception at the National Museum of African American Music to kick off Amazon’s “Delivering the Future” event and highlight the company’s investment in Tennessee and focus on innovation.
During the event, Amazon Music General Manager Ryan Reddington discussed key priorities for the music sector and highlighted Amazon’s commitment to customer-centric innovation. He also explained how the company leverages its global platform to support artists.
Redington introduced Maestro, Amazon Music’s new AI-powered playlist generator. A beta version is currently available for some US users. Maestro allows users to create playlists by inputting various elements such as mood, emojis, activities, and sounds. For example, if a user requests something like “hip-hop from the Myspace era,” Maestro will curate a corresponding playlist.
Ryan Reddington. Photo: John Amis/AP Content Services for Amazon
“From the prompt, we use an extensive language model to help us interpret what the customer is actually asking. We then use the model to determine what kind of response we should give. You have to figure out what you have and combine that with your music catalog to actually create a set of songs,” Regington told MusicRow after the event. “It’s very complex on the back end, but for the customer it takes seconds and feels like magic.”
Reddington also touched on the growth of Amazon Music’s live streaming, particularly through programs like Amazon Music Live. He highlighted the partnership with Thursday Night Football, which allows artists to perform after the game and reach a large audience.
“Live streaming, especially during the coronavirus pandemic, was born out of necessity,” Reddington said. “We got great feedback from our customers, and the artists loved it so much that we realized it could actually become a (bigger) business for us. Prime Video is worldwide, Amazon Music products are Since it is available in 50 countries (we have started development)
“We’re currently live streaming festivals around the world. At Amazon Music Live, we capture artists’ visions, build sets around that vision, and create the most challenging experiences for customers and artists. We also have city sessions.
Following Thursday Night Football, Amazon Music Live’s third season begins tomorrow (October 17) with a performance by Jelly Roll in Los Angeles, streaming on Prime Video and Twitch. Since then, Big Sean (October 24th), Halsey (October 31st), and J. Balvin (November 7th) will appear.
Breland and Ryan Reddington. Photo: John Amis/AP Content Services for Amazon
“Live streaming allows artists to promote themselves through Thursday Night Football, one of the most-watched shows any week during football season,” Reddington said. “There artists will give interviews, talk about new music, and engage their viewer base in the livestream. It’s a great way to promote the intersection of sports and music.”
As part of Country Music Month, Amazon is compiling a ton of content related to the streaming service’s other flagship playlist, Bonfire. Throughout the month, Amazon Music has been releasing new livestreams, Amazon Music Originals, and videos from playlist-defining artists. Additionally, Amazon breakthrough artist Nate Smith performed in front of a group of fans in Los Angeles as part of Country Music Month’s City Sessions, and the platform featured Kacey Musgraves’ recent Climate Pledge Arena concert. released a video.
On October 25th, as part of Country Music Month, Amazon Music will release the latest episode of Songlines, a new documentary performance series that gives fans an intimate look at artists’ songwriting processes and the stories behind their music, featuring Leon Bridges. will be released with.
“We consider every month to be Country Music Month, and it’s a great way to talk about country music and how important it is to our customers,” said Emily Cohen, Lead Music Curator at Amazon Music. Belote says.
“This month, we’re really coming together to show you the best-in-class that Amazon Music has to offer,” adds Michelle Tigard Kammerer, Head of Country Music at Amazon Music. “We take what’s happening in culture and cross-collaborate it with what’s happening in country music on our services and highlight that throughout the month.”
Finally, Reddington announced Amazon Music’s Breakthrough Program, which aims to provide critical support to emerging artists through custom content, global marketing campaigns, and increased visibility across Amazon Music’s playlists and platforms. I explained about it.
To conclude the event, he invited 2022 breakthrough artist Breland to perform. Breland hits the building with some of his biggest hits, including “Praise The Lord” and “Cross Country,” as well as a selection of new songs from his new EP, “Project 2024,” released on Friday (October 18). It blew the roof off.
LB Cantrell is the editor and director of operations for MusicRow magazine, where he oversees, manages and runs all operations for the company. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a native of Georgia and a graduate of Middle Tennessee State University’s Recording Industry Management program.
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