TikTok has taken another step to solidify its ties with the music industry, this time with a special focus on electronic music, launching a new electronic music hub within the app.
TikTok describes it as follows:
“#ElectronicMusic is one of the most popular genres on TikTok. Irish jazz has become the first woman to top the Irish charts in 14 years with ‘Giving Me’, Kenya Grace’s global smash hit 'Strangers' dominated the charts, leading the resurgence of drum’n’bass in the UK until Chase & Status achieved their first UK No. 1 with “BACKBONE”. We are officially expanding our activities around the world to coincide with Amsterdam Dance Event (ADE), one of the most important electronic music festivals in the world. ”
The new electronic music hub will give electronic music artists more exposure potential, as TikTok looks to capitalize on that interest.
Of course, many of these artists have established fans over the years, but are now finding new communities within the app. TikTok’s interest matching algorithm helps more people discover more music they love, which in turn helps musicians reach entirely new audiences and expand their popularity.
This is the main value of TikTok for modern artists. In fact, a report commissioned by TikTok published last November found that TikTok users are significantly more likely to discover and share new music content within the app, with 75% of users discovering new artists through TikTok clips. It is also shown that it is found.
When it comes to electronic music in particular, TikTok says electronic music-related videos posted on the app are up 70% year over year, with specific genres also benefiting, including drum and bass, techno, and trance, all of which are gaining momentum. is increasing.
“From the rise of amapiano to the resurgence of drum & bass, electronic music has flourished on TikTok due to its infectious energy, global appeal, and creative ways the community celebrates the genre. Whether sharing, remixing tracks, or creating trends, the TikTok community is embracing electronic music all over the world.”
TikTok’s value to musicians is irrefutable, guiding users to new trends and helping resurface old music that still resonates today.
The only challenges to TikTok’s strength in this regard are ongoing music copyright negotiations (TikTok lost all songs from Universal Music artists earlier this year due to a contract dispute) and a pending ban in the United States. That’s true.
As such, Instagram is also beefing up its music element and aims to potentially replace TikTok as the leading music promotion app, but for now TikTok is the best option for musicians and anyone looking to get noticed with their music. There is no doubt that this is the place to be.
The new Electronic Music Hub is another platform to support this, helping more artists gain recognition through their TikTok clips.
It is also worth the attention of marketers in related fields.
TikTok’s Electronic Music Hub launches on October 21st in the UK, Ireland, Netherlands, Sweden, France, Germany, Spain, Italy, Belgium, US, and Australia.
