Adidas Originals is making waves with its latest partnership, uniting two global icons: music sensation Bad Bunny and legendary soccer player Lionel Messi. The collaboration honors the achievements of these two stars, celebrating the deep connection between music and sport and strengthening Adidas’ cultural influence.
Bad Bunny, whose admiration for Messi is evident in his music, and Messi, who includes Bad Bunny songs on his pre-game playlist, share a mutual respect and passion for each other’s craft. As adidas ambassadors, they come together in collections that reflect their excellence and cultural influence.
The Bad Bunny & Messi collection draws inspiration from adidas’ rich heritage, fusing iconic materials and design elements to create two standout models: the adidas Gazelle and adidas F50 cleats. Worn by Messi for years, the F50 is one of the most famous soccer cleats, while the Gazelle has evolved from a gym shoe to a lifestyle essential and is loved by Bad Bunny.
The design celebrates Messi’s legendary career, with gold hues inspired by trophies, while blue accents pay homage to adidas heritage. The signature ‘X’ stripe on the heel is reminiscent of Messi’s iconic number 10 jersey. Each shoe also features signatures from both Messi and Bad Bunny, highlighting their shared respect and accomplishments.
Bad Bunny said: “Messi’s last name is synonymous with greatness, courage and heart. His passion for soccer reflects my love for music and Puerto Rico. Being able to collaborate with him is beyond my imagination. It’s an honor.”
Lionel Messi expressed a similar opinion, emphasizing the connection between music and his life. “Music will always be with me and a Bad Bunny song will never disappear from my playlist. It gives me inspiration.”
The launch of the Bad Bunny & Messi collection is supported by an emotional campaign that pays tribute to the millions of fans who have supported these two icons over the years. The campaign includes heartfelt letters created from messages from fans, which are brought to life in a short film in which Messi and Bad Bunny reflect on their journey.
This collection transcends sports and music, creating cultural moments that bring communities together and redefine the intersection of these two worlds. Fans can expect the Bad Bunny & Messi F50 to be sold for 300 euros worldwide, while the Gazelle will be sold exclusively in North and South America for 180 euros. Sign-ups will begin on October 21st via the CONFIRMED and adidas apps, and the collection will be in stores on October 26th.
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