Eslabon Armado received a special award on Wednesday night (October 16) at the Una Noche de Música Mexicana event, part of Billboard Latin Music Week 2024, for making their song “Ella Baila Sola” number 1 in the world. was awarded. The group was joined by Leila Cobo, chief content officer for Latin/Spanish at Billboard, and Pedro Zamora, CEO of entertainment company Zamora Live, and Rosie, director of Ikonos magazine. The award was presented by Mr. Oros.
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South Beach’s Azteca nightclub has become a venue for up-and-coming artists from independent labels Visual and Infinifox.
Vizual, a company led by Víctor Zambrano, a famous producer of Mexican regional music who was instrumental in the rise of Karín León, introduced the audience to one of the new promises of Corridos Tumbados: Hector Rubio. Rubio recently joined Mexican star Peso Pluma, with whom he co-starred in “Se Volbierón Locos,” for 10 dates on the Mexican star’s Exodus tour. He has also written songs performed by artists such as Alex Favela, Grupo Selectivo, Octavio Cuadras, and Yeri Mua.
Also from Vizual, Arsenal Effectivo showed a unique fusion style of trap and corrido. The Mexican-American band started in 2015, shortly after their debut album En La Fuga reached the top 10 on Billboard’s Mexican regional album chart.
Infinifox also introduced two talents. One of them is Juan Carlos “El Conde” who has written songs for artists such as Banda MS and Chuy Lizárraga. Charrería expert El Conde’s offer includes romantic songs accompanied by bands and mariachis, as well as horse shows. He recently released the song “A Rienda Suelta,” in collaboration with Bronco vocalist Lupe Esparza, and performed solo on Una Noche de Música Mexicana.
Cumbia group La Sonora Vainilla added a cheerful touch to the evening with its versatility. Formed in the Mexican state of Jalisco, they have established themselves in the United States and continue to grow their following.
“Una Noche de Música Mexicana” was a journey through different musical currents, from trap to corridos tumbados, traditional styles and even cumbia. The event was hosted by Zamora Entertainment and Zamora Live, the companies led by Pedro Zamora, who was recently named to Billboard’s Latin Power Players list. He has been a major promoter of Mexican regional music for nearly 30 years and currently serves as president of the association Promotores Unidos USA. Based in New York, he has dedicated his life to creating shows showcasing Mexican artists.
Latin Music Week will coincide with the 2024 Billboard Latin Music Awards, which will air on Telemundo on Sunday, October 20th at 9pm ET. The service will be available simultaneously on the Universo, Peacock and Telemundo apps, and in Latin America and the Caribbean through Telemundo Internacional.
