This weekend, the Harris for President campaign will partner with BET and the Black Music Action Coalition (BMAC) to launch a dynamic voter engagement effort at Atlanta’s ONE Music Fest. With the general election fast approaching, this activation aims to connect with participants and provide resources to plan their vote while experiencing top-notch performance. The event marks another bold effort by the Harris campaign to reach out to black voters through popular culture events.
The campaign’s presence at ONE Music Fest will include branded activation spaces, main stage addresses by campaign representatives, and a variety of voter engagement resources. A photo booth will be set up in the activation area where attendees can capture the moment while scanning a QR code that links directly to the voter planning tool. In addition, digital push notifications will allow festival goers to visit your booth and collect information about voting.
“Vice President Harris has made it very clear: We are not taking a single voter for granted,” said Democratic National Political Director Brencia Berry. “That’s why we’ve been consistent and creative in the ways we strategically engage with Black voters to emphasize the importance of this election to our community. This is the perfect environment to make it clear that we cannot afford to miss this election.
“Vice President Harris has not only delivered on the issues we care about most, like creating jobs and closing the racial wealth gap, but also on protecting our health care and fighting hard for our rights. , also offers a new path forward. Donald Trump, on the other hand, has never cared about our communities or our culture.
The effort builds on the campaign’s presence at other high-profile events, from Essence Fest to the BET Hip-Hop Awards. Initiatives like this aim to create meaningful connections with Black voters across the country. By combining voter resources and a culturally resonant environment, the Harris campaign is making its message clear that voting is essential this election cycle.
As part of its efforts, the campaign enlisted influencers like Quavo, Kerry Washington, and John Legend to help with voter awareness. ONE Music Fest will further build on the campaign’s momentum through artist collaborations, media tent installations, and advertising broadcasts across the festival’s stages.
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