HANGZHOU, China, Oct. 23, 2024 /PRNewswire/ — NetEase Cloud Music, China’s leading online music platform, has partnered with Kakao Entertainment, a prominent Korean entertainment company, to release new K-POP songs. It will be premiered in China. Starting October 24, 2024, NetEase Cloud Music will exclusively feature Kakao Entertainment’s latest music releases for the first 30 days upon global launch.
Kakao Entertainment boasts an extensive portfolio spanning music, online novels, comics, movies, and media. The company’s music division has a vast library of over tens of thousands of tracks from hundreds of well-known artists. Kakao Entertainment leverages its global music distribution network to rapidly expand its international footprint. The lineup includes top artists such as IU, Jay Park, Kiss of Life, Lee Yong Ji, N.Flying, STAYC, and The BOYZ, as well as songs such as “My Destiny” and “That” from “My Love from the Star.” Also includes the original soundtrack. Woman of the Secret Garden.”
In May 2024, the two companies entered into a business partnership, making Kakao’s entire music catalog available on the NetEase Cloud Music platform. This new collaboration further deepens the collaboration between the two companies, giving Chinese listeners instant access to the latest tracks from Kakao Entertainment artists. This arrangement allows NetEase fans to enjoy the latest and most innovative K-POP content ahead of other platforms.
As China’s preferred online music platform, NetEase Cloud Music resonates with the younger generation. Through previous collaborations, NetEase Cloud Music has effectively expanded the audience of Kakao Entertainment’s artists by leveraging its strong content distribution network and extensive listener base. Some of IU’s songs have garnered more than 10,000 comments on the platform, and Lee Young Ji’s recent song “Small Girl” (feat. DO) has been widely praised and received over 550,000 comments from enthusiastic music fans. I have collected more than one bookmark.
Both companies have high expectations for the strategic partnership. Kakao Entertainment recognizes that NetEase Cloud Music has widespread influence among young listeners in China, and this partnership will increase the popularity of K-POP content in China, and Kakao’s reach in the market. I am confident that it will expand. NetEase Cloud Music regards Kakao Entertainment as a major force in the Korean entertainment industry with a rich collection of premium music content. This collaboration represents a significant milestone in NetEase Cloud Music’s continued efforts to expand its content rights portfolio. The Chinese company expects to further strengthen its relationship with Kakao Entertainment in the future.
Until now, NetEase Cloud Music has established copyright partnerships with prominent Korean music companies such as SM Entertainment, YG Entertainment, JYP, and CJ ENM, and has consistently provided music fans with high-quality K-POP content. . Going forward, NetEase Cloud Music remains committed to expanding collaborations with global partners in the music copyright field, and is committed to providing Chinese music lovers with a more comprehensive and better music content library and enhanced listening experience. That’s what I’m aiming for.
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