Orchard, the distribution and artist/label services company owned by Sony Music Entertainment, has appointed two new senior positions in its Seoul office.
Warner Bros. Discovery veteran Jeeyoung Lee has been named Korea country manager, while Spotify and Big Hit Music (i.e. HYBE) veteran Seongho “Jake” Bey has been appointed as Asia Pacific, artist and label services manager. Appointed director.
Mr. Lee most recently served as General Manager and Senior Vice President of Asia Pacific Content Strategy for Warner Bros. Discovery. Previously, he was General Manager of Japan and Korea at Discovery Inc. and Global Head of Music Business at CJ E&M.
In a statement released on Wednesday (October 23), Orchard said Mr Lee brings nearly 20 years of experience in entertainment companies, including leadership, strategy, sales, content distribution, management and marketing.
In addition to driving new business, Lee will oversee The Orchard’s Korean operations, including label management, release strategy, global distribution, and regional support efforts. She will be responsible for implementing the company’s “full-service global solutions for monetization” in what The Orchard calls “crucial markets in Asia Pacific.”
“As the global demand for Korean music increases, she will play a key role in connecting Korean independent labels and artists with audiences by engaging fans in innovative and sustainable ways. I guess.”
Prashant Bahadur, The Orchard
Prashant Bahadur, Head of Strategy, who reports to Lee, said, “Lee’s strategic business acumen and extensive network, combined with his deep understanding of Korean culture, will continue to strengthen The Orchard’s value proposition in the region. “This will be extremely valuable in expanding our business.”
“As the global demand for Korean music increases, she will play a key role in connecting Korean independent labels and artists with audiences by engaging fans in innovative and sustainable ways. I guess.”
“I am so overjoyed to be returning to the music industry, which has always been my passion,” Lee added.
“The Orchard’s commitment to empowering Korean artists and labels aligns perfectly with my vision for the industry. I look forward to leveraging my experience and working with the talented team here to expand our footprint. We look forward to expanding and driving the success of our partners in Korea and abroad.”
Additionally, John Park, The Orchard’s New York-based senior vice president of strategy and corporate development, has expanded his role to focus on opportunities in South Korea. According to The Orchard, Park will work with Lee on new contracts, partnerships and global strategy.
Bae, the company’s new director of APAC, artist and label services, previously held leadership positions at Spotify and Big Hit Music, and says he has “good interconnections across the Korean music sector.” Orchard said. During his time at Big Hit, Bae worked with The Orchard to introduce BTS, the world’s biggest K-pop artist, to a global audience.
In his new role, he will be responsible for implementing release strategies across Asia Pacific, with a focus on cross-border marketing, Orchard said.
“The Orchard’s commitment to empowering Korean artists and labels aligns perfectly with my vision for the industry.”
Jiyoung Lee “The Orchard”
The Orchard, which operates in 47 cities around the world, has a “strong” roster in South Korea, including Starship Entertainment (IVE, Cravity), ABYSS Company (BamBam, SUNMI), Regime International (DPR IAN, DPR ARTIC, DPR CREAM), Eric Nam, Modhaus (tripleS, ARTMS), Culture Think (RapBeat).
Over the past year, the company has made several notable appointments across the globe, including the promotion of KGV Kiran Kumar to Managing Director, India.
The company has also appointed Ian Dutt as Managing Director for the UK and Chris Manning as Managing Director for the UK and Europe. Meanwhile, Lanre Marcia has been appointed director for West Africa.
Most recently, the company announced that Maik Pallasch will step down as managing director for Central and Eastern Europe. The company has not yet named a successor. world music business
