Believe has announced a redesigned global music strategy under the leadership of Romain Vivian, who was recently named the company’s global head of music.
The company said on Tuesday (October 15) that the new strategy aims to “catalyze further artist growth and increase the value created by artists and labels at every stage of their career.”
Romain Vivien also serves as Believe’s European President for France, the UK and Germany, and is responsible for designing Believe’s global music and artist development strategy.
The executive is overseeing the acceleration of Believe’s “Artist Services” business, which the company calls “customized go-to-market” and “raising and retaining the next generation of digital artists to the top” in more than 14 countries. We provide audience development strategies for .
Mr Believe said he was also responsible for the ‘Label & Artist Solutions’ business line, which provides distribution, marketing and digital promotion for labels and high-profile artists, as well as ‘creating synergies’ across the group’s publishing business.
Believe said the creation of this new role comes at a time when it has “continued to deliver global and regional success stories”.
Success stories cited by Believe include The Blaze (France), Novo Amor (UK), Iñigo Quintero (Spain), Royle Ortiz (Australia), Sevda Riza (Netherlands/Iran), and Grupo Frontera (Mexico). , Saran (Thailand), and Krishna (India). ) or JuL (France).
Denis Ladegaillerie, founder and CEO of Believe, said: “Romain Vivien’s extensive experience and deep understanding of the global industry make him the perfect and unique choice for this role. ” he said.
“Romain Vivien’s extensive experience and deep understanding of the global industry make him the perfect and unique choice for this role.”
Denis Radgairelli “Believe”
Ladegaillerie added: “Since 2008, Romain has been one of our trusted partners in developing and growing Believe into the global company it is today.
“He was instrumental in building our musical vision across the group, constantly pushing the team to innovate and break through barriers to enable the emergence of new talent in areas such as hip-hop, pop and electronic music. Premium services to top artists and labels while maintaining flawless performance at the same time.
“In these new global and regional roles, I am confident that his leadership will be key as we continue to build the best artist development company for artists and labels at every stage of their careers.”
“I’m very excited to take on this new challenge and work with our talented team, artists, labels and partners to design Believe’s global music strategy and strengthen our musical DNA across the organization. I’m looking forward to it.”
Romain Vivienne “Believe”
Romain Vivian, Global Head of Music and President of Believe, added: “I am very excited about this new challenge and look forward to working with our talented team, artists, labels and partners to design Believe’s global music strategy and strengthen our activities.” Music is in our DNA throughout our organization.
“I look forward to continuing to develop the business further and contribute to a healthier, fairer and more transparent music ecosystem. I look forward to partnering with independent artists, labels and entrepreneurs to support their careers. It is a great mission to develop and share the value created equitably.”
In the first half, the business generated revenue of EUR 474.1 million (approximately USD 510 million).
The company divides its global operations into two segments.
(i) DIY distributor TuneCore (referred to as “Automated Solutions” in the results). (ii) the performance of its core premium label and artist services operations (referred to as “Premium Solutions”);
The company’s ‘Premium Solutions’ revenue increased by 13.5% year-on-year from €388.5 million in the first half of 2023 to €440.9 million in the first half of 2024. On an organic basis, Premium Solutions revenue increased 11.7% year over year.
Meanwhile, the company’s latest financial results published in August showed that Automation Solutions’ revenue for the first half of 2024 rose by 23.4% year-on-year to €33.2 million. On an organic basis, Automation Solutions revenue increased 20.5% year over year. world music business