After 11 market tests, Spotify added music videos to 97 markets, as well as tools for artists and features designed to enhance the video discovery and viewing experience.
The US and Canada are not included in today’s rollout, and Spotify has not said when they will be rolled out. See the complete list of available markets here.
With the rise of Spotify’s video expansion, YouTube, TikTok, Reels, and Shorts, music videos are now mandatory for virtually every release.
“A powerful way to build connections”Spotify claims that video production is worth the extra time and money. “Music videos are a powerful way to build connections between artists and fans,” says Spotify, with examples from Charli xcx, Danna Paola, FIREBOY DML, LISA, and Fontaines DC and the stats to prove it.
Users who discover a song and watch a music video on Spotify are on average 34% more likely to stream the song again in the following week. Songs found in music videos are 24% more likely to be saved or shared in the next week. The person who saw it.
The full-length music video joins other visual options on Spotify, including 3-8 second looping visuals on Canvas – Now Playing and short vertical video messages on Clips – Home, Countdown and Release pages.
Spotify For Artists now has a “Video and Visuals” tabTo make it easier to manage your visuals, Spotify for Artists has added a new tab (Videos and Visuals). This tab contains all full-length videos, clips, and canvases that you upload to Spotify. There’s also a new music video analysis that includes a constant video stream.
Starting next week, artists will be able to set their music videos as Artist Picks to be featured at the top of their artist profiles on Spotify.
improved displaySpotify has also added features to improve listening for fans.
Fans can discover new music videos on mobile and desktop using video indicators on tracks. Users can find the music video they’re looking for along with related tracks by entering a track or artist into the search. Users can switch between music tracks and videos with the following keys: Just tap a button on mobile or desktop.
Bruce Houghton is the founder and editor of Hypebot, a senior advisor at Bandsintown, president of Skyline Artists Agency, and a professor at Berklee College of Music.
Bruce Horton on 10/15/2024 in Uncategorized | Permalink | Comments (0)
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