Expanding TME’s global footprint to enhance the international music experience
SHENZHEN, China , Oct. 17, 2024 /PRNewswire/ — Tencent Music Entertainment Group (TME) today announced that it has partnered with Galaxy Corporation, the agency for influential global musician G-Dragon’s upcoming regional tour. announced a strategic partnership. This collaboration marks a significant step forward in TME’s ambitions to expand its global presence and further solidify its position in the international music scene.
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As part of the deal, TME will act as the exclusive touring partner for G-Dragon’s concerts in various markets including much of Southeast Asia, the Middle East, Hong Kong, Macau, Taiwan, Australia and New Zealand.
At the signing ceremony, TC Pan, Group Vice President of Tencent Music Entertainment, emphasized the importance of this partnership, saying, “Collaboration with a famous global musician like G-Dragon will bring great joy to audiences around the world.” “It perfectly aligns with TME’s vision of connecting people through unique musical experiences.” This partnership not only strengthens our presence in the global market, but also underlines our commitment to enabling our music partners and artists to reach their full potential on the world stage. ”
Yongho Choi, CEO of Galaxy Corporation, also said, “We are pleased to partner with Tencent Music Entertainment, a global entertainment technology company listed on the NYSE and the Hong Kong Stock Exchange. Building on this strategic partnership, our company “We are planning to integrate the two companies,” he said enthusiastically. Incorporating AI, AR, mixed reality, and robotics into entertainment to create new kinds of concert experiences for audiences around the world. ”
TME continues to strive to expand its international footprint through various initiatives, including the Global Music Outreach program, which aims to showcase Chinese music artists on international platforms and foster cross-border collaborations. . It also operates the JOOX streaming service in Southeast Asia.
This strategic partnership strengthens TME’s growing influence in the global music industry, while expanding its reach and providing fans with new opportunities to connect with his music and brand. The aim is to improve Dragon’s overseas tour experience.
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