Five individuals in the urban and Mexican music fields, including singer-songwriters, producers, and rappers, spoke during Billboard Latin Music Week about their creative processes and paths within the music industry. I shared my insights.
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The BMI-sponsored panel “How I Wrote That Song: The Urban and Música Mexicana Edition” was held on Tuesday (October 15) and was moderated by Jesús González, BMI’s Vice President of Creative Latin. González was joined by Corridos singer-songwriter Armenta, producer Caleb Calloway, Puerto Rican rapper/singer Alvaro Díaz, singer-songwriter Alexis Fierro “Chachito” and producer Albert Hype. .
Below are some of the best quotes from the panel discussion.
Álvaro Diaz describes his creative process: “Sayonara was a real blessing, especially in Puerto Rico we fell in love with that sound. It’s important to pursue a project that has its own identity, with a sound that is uniquely Álvaro Díaz and unlike anyone else. At the end of the day, an outstanding artist is one who has the courage. Things are always changing. I always like to be alone and just let what I’m feeling flow. Having the privilege of working with someone like Yandel and someone like Lau, who started from scratch with us, made it even more difficult to compose on my own. It’s about continuous learning and never assuming you know everything.”
Caleb Calloway on first album ‘Hayabusa’: “It’s very exciting. It’s been a process. I’ve always looked up to a lot of people in the industry, but with my own label, The New Wave Group, and doing everything myself. I always had a vision: we need to support these artists with the money we have. She (the young priestess) is now a superstar. Produced by Callaway since its inception) It takes time to establish an identity. Keep proposing and keep searching for your identity. It will take you to another level. ”
Chachito talks about how he became a hitmaker: “When I was 13 or 14 and a soccer player, I realized I could write songs and decided to learn to play the guitar. It became my passion. I couldn’t put my guitar down day and night. I work with Oscar Maiden and he gives me ideas and I run with them. What I enjoy the most is starting from scratch with the artists and seeing them grow. In my work routine, I clear my mind and start writing titles out of about 30. What’s important to me is experience. For example, when I first saw a bottle of Dom Perignon with ‘Lady Gaga’ written on it, I had the idea to write ‘Lady Gaga’ (written by Peso Pluma).
Armenta describes his creative process: “Since I was 11 years old, I have been immersed in corridos, Mexican music influenced by Juan Gabriel, João Sebastian, Los Tucanes (de Tijuana) and others. , it meant adapting to global styles. It’s important to decide which space you want to be in. Studying music theory can be a little boring, but the intent of the melody is… Very important. But you have to understand that the melody accounts for 70% of the impression of the song. A catchy hook is essential. You have to accept that life gives you talent and with dedication and hard work it is possible.”
Albert Hype describes the connection between regional and urban music as follows: “I started making beats in 2015 after playing in a lot of punk bands. A lot of my style comes from playing in rock bands, and now I’m doing the Latin scene, and there’s a lot of rock I met Ivan (Cornejo) at a Billboard (event) and he was already on my radar.The regional genre in Mexico is huge right now and it’s having a huge renaissance. It reminds me of reggaeton in 2019. It’s something that’s happening in the region that can help move the genre forward. I feel that
Latin Music Week will coincide with the 2024 Billboard Latin Music Awards, scheduled to air on Sunday, October 20th at 9pm ET on Telemundo. The service will be available simultaneously on the Universo, Peacock and Telemundo apps, and in Latin America and the Caribbean through Telemundo Internacional.
