TikTok has partnered with Kakao Entertainment's Melon to integrate the South Korean music streaming service into its “Add to Music App” feature.
The feature launched in the US and UK almost a year ago and has expanded to more countries over the past year. The tool allows TikTok users to save songs they discover on the platform directly to their favorite music streaming services, including Spotify, Amazon Music, and Apple Music.
“Millions” of Korean music fans can now transfer the music they discover on TikTok to Melon playlists as Melon joins the roster of partner services, TikTok said on Wednesday (October 16). It was announced on .
The partnership comes after TikTok recently revealed plans to shift its approach to the music streaming market by focusing more resources on its “Add to Music” feature and ending its TikTok Music service. It was done. TikTok Music will be shut down on November 28th in the five regions it currently operates in: Indonesia, Brazil, Australia, Singapore, and Mexico.
“Our new partnership with Melon means millions of music fans in South Korea can now save, share and re-listen to the music they fell in love with on TikTok.”
Michael Kimmerle, TikTok
Michael Kummerle, Global Head of Music Partnership Development at TikTok, said:
“Our new partnership with Melon means millions more music fans in South Korea will be able to save, share and re-listen to the music they fell in love with on TikTok.”
When a user finds a song they like in their TikTok For You feed, an “Add Song” button will appear next to the track name at the bottom of the video. The first time you use it, you can choose your preferred music streaming service. The selected service will be the default for future saves, but users can change this setting at any time in Settings.
Min Woo Han, General Manager of Kakao Entertainment’s Melon Division, said: “We believe our partnership with TikTok, the leading social media platform for music discovery, will be incredibly popular with our existing users and attract even more music fans.”
“Our partnership with TikTok, the leading social media platform for music discovery, has been incredibly popular with our existing users and we believe it will attract even more music fans.”
Han Min Woo, Kakao Entertainment
“As a leading music streaming platform company, we will continue to work with key partners in each field to increase the value of music.”
The move is in line with TikTok’s broader ambitions in the music industry. In June, MBW learned that TikTok was planning to acquire and invest in music rights and was forming an in-house music content investment team with a global focus. Additionally, TikTok is actively researching the field of AI music, with parent company ByteDance conducting extensive research through its Speech, Audio & Music Intelligence (SAMI) team.
All of these moves come as MBW describes TikTok as “the most influential way for the next generation of music lovers to express themselves and connect.” This was done while aiming to become a music platform. discovered earlier.
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