Nigerian journalists who attended the recently concluded QNET V Convention 2024 in Penang, Malaysia, highlighted the potential of the direct selling industry for Nigerian entrepreneurs and the role of international collaboration and innovation in moving the sector forward. emphasized.
The event, which attracted more than 8,000 attendees from 30 countries, showcased the global reach and cross-border partnerships that are essential for direct sales businesses to grow, especially in emerging markets like Nigeria.
At the second VCON 2024 Media Experience Sharing Webinar held on Thursday, journalists shared their personal insights, adding a more human element to the discussion.
Nigerian television journalist Sulaiman Alede praised QNET’s efforts to support partnerships between education and law enforcement, saying that through practical experiences ranging from university visits to exploring Malaysian culture, the competition was an important part of business strategy. He also shared how he focused on personal growth and health as well. And the scenery.
Fellow attendee Peter Olka echoed similar sentiments, calling the event more than just a business meeting. For him, bringing together entrepreneurs from diverse backgrounds has created a strong network of like-minded people with a passion for innovation and entrepreneurship. He was particularly impressed by QNET’s focus on environmentally friendly products and suggested that the direct sales industry has much to offer in terms of sustainable development.
Ultimately, V Convention 2024 served not only as a product launch but also as a platform for fruitful discussions on the future of direct selling in Nigeria and the rest of the world. Through partnerships, innovation and ethical practices, QNET is reshaping perceptions of the industry and ensuring that QNET remains a viable option for entrepreneurs seeking both financial independence and contributing to the broader economic landscape. We are aiming for
Hakeem Ajisef, Managing Director of Transblue Limited (QNET’s legal partner in Nigeria), highlighted the transformative potential of direct selling, especially in areas where traditional employment opportunities are limited. He pointed out that beyond economic empowerment, direct selling lowers the barrier to entry into entrepreneurship and allows individuals to take advantage of global trends and technologies.
But the real focus of the event was on the importance of innovation and ethics in maintaining the credibility of the direct sales model. Amid growing misconceptions in Nigeria and other African markets, Ajisafe stressed the importance of distinguishing between ethical direct selling companies like QNET and pyramid schemes that tarnish the industry’s image. He said: “Direct selling has the potential to be an important driver of job creation and economic growth in Nigeria. It only happens if you have enough knowledge.”
Discussions at the event also delved deeper into the sustainability of direct sales. Theodocia Quartey, QNET’s senior legal advisor for Sub-Saharan Africa, highlighted the company’s investment in innovation as a key differentiator.
New products such as eGuardX, designed to protect against electromagnetic radiation, highlighted how QNET is aligning its products with growing consumer interest in health and wellness technology. This focus on product innovation extends beyond profitability and reflects a commitment to sustainable business practices that benefit both consumers and the environment.
