As students across the country gear up for the new academic year, Viva Detergent, a product of leading household detergent brand Aspira Nigeria Limited, is launching its latest initiative, ‘Viva Clean Clothing Clean’. We are moving forward to bring about change. Hearts campaign.
This groundbreaking initiative combines the importance of physical cleanliness with the equally important message of emotional and mental health for school children.
At the heart of this campaign is a powerful documentary that highlights the harsh reality of bullying that many students face. This documentary captures the voices and experiences of children who bravely shared their stories, highlighting the deep emotional scars that bullying can leave. This is a work that depicts a raw struggle that often goes unnoticed, but which resonates with many people.
Linda Aguocha, Head of Advertising and Publicity, Aspira Nigeria Limited, told Leadership: “At Aspira, a clean mind is as important as clean clothes. We envision a world where children feel clothed, safe and supported in school environments. Through our Viva Clean Clothes, Clean Hearts campaign, we are tackling the critical issue of bullying and fostering a culture of kindness and respect. We are committed to driving change in the world. ”
The campaign is more than just a documentary. When schools reopen in September, Viva Detergent will implement this initiative directly to schools across the country, offering back-to-school anti-bullying-themed items including socks, stationery, school bags, water bottles, notebooks, Viva Detergent, bar soap, and more. 1,000 kits were provided. Dishwashing products.
In collaboration with educators and the Lagos State Ministry of Primary and Secondary Education, the brand will open Ojota Junior Grammar School for students in Education District 2, Ojodu Junior Grammar School for students in Education District 6, and Wesley. We held debate and speech contests at our university. Deaf aimed to create a safer and more inclusive space for all students.
Commenting on the impact of the campaign, Mr. Santosh Nair, Chief Marketing Officer, Aspira Nigeria Limited, highlighted the brand’s commitment to bring about positive change in the lives of young Nigerians. “By empowering students to stand up to bullying, we are fostering a culture of kindness and inclusivity in our schools,” he said.
Through this campaign, Viva detergent not only strengthens its commitment to delivering products that guarantee cleanliness, but also extends its care to the hearts and minds of the next generation. The Viva Clean Clothes, Clean Hearts campaign is more than just a call to action, it’s a school-by-school movement that aims for a kinder, more caring world.
